Neglecting the Coleman Treasure 3


Robert Coleman has been a personal blessing to me and has influenced my thinking. I’m certain many of you are able to say the same thing. He is the author of several books, but best known for one in particular.

The Master Plan of Evangelism has a 1963 copyright and has been through at least 66 printings.

The book has sold millions of copies.

The book has received outstanding reviews.

The book has been been a major influence on thought-leaders representing four generations.

As of today, it ranked #9 in the evangelism category at Amazon.

There is a very high probability your pastor has read the book.

You have likely read the book.

52 years. Millions of copies sold. Incredible cerebral stimulation.

However, very few people have consistently applied the teachings in the book. Let’s ask why.


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